At pk354, your privacy is not an afterthought — it is built into the foundation of how we operate. This Policy explains exactly what personal data we collect, why we collect it, how we protect it, and what rights you hold over your information.
pk354 is an internationally licensed online gaming and sports betting platform serving players across Pakistan — from Karachi and Lahore to Islamabad, Faisalabad, Peshawar, Multan, and beyond. This Privacy Policy ("Policy") applies to all services, products, and features accessible through pk354.net, including sports betting, live casino, slots, and all associated account management functions.
For the purposes of this Policy, "pk354", "we", "us", and "our" refer to the operating entity behind the pk354 platform. "You" and "your" refer to any individual who accesses, browses, registers on, or otherwise interacts with the pk354 platform in any capacity.
This Policy forms part of the broader agreement between you and pk354. It should be read alongside our Terms & Conditions and Responsible Gaming Policy. By registering a pk354 account, you confirm that you have read and understood this Privacy Policy in full.
pk354 takes its obligations as a data controller seriously. We have implemented technical and organisational measures proportionate to the sensitivity of the personal data we process, and we review those measures on an ongoing basis to keep pace with evolving best practices.
pk354 collects personal data only to the extent necessary to provide our services, comply with our regulatory obligations, and protect the security and integrity of the platform. The categories of personal data we may collect include:
| Data Category | Examples | Sensitivity |
|---|---|---|
| Identity & Contact | Name, CNIC, address, email | Standard personal data |
| Financial | Payment methods, transaction history (PKR) | Sensitive — encrypted at rest |
| Technical & Usage | IP address, device info, betting logs | Standard — aggregated for analytics |
| Communications | Support chat, emails, complaints | Confidential — access restricted |
| KYC Documents | CNIC scans, address proof, bank statements | Highly sensitive — encrypted storage |
pk354 collects personal data through the following channels:
The majority of personal data we hold is provided directly by you — at the point of account registration, during KYC identity verification, when you make a deposit or withdrawal, when you contact our support team, or when you respond to a promotional offer or survey. You are in control of what you share with us directly.
When you access pk354.net, our systems automatically record certain technical data about your session — including your IP address, browser type, device specifications, and in-platform navigation events. This data is collected using server logs, cookies, and similar tracking technologies described further in Section 08.
In certain circumstances, pk354 may receive personal data from third-party partners involved in delivering our services — for example, from our payment processors (JazzCash, EasyPaisa, HBL, Meezan Bank, Bank Alfalah, Visa, and Mastercard networks) in connection with transaction verification, or from identity verification service providers during KYC processing. Any such third party is required to hold your data lawfully and is permitted to share it with us only for the specified purpose.
pk354 does not purchase personal data lists from data brokers or any third-party marketing aggregators. All personal data we hold originates from your direct interaction with pk354 or from regulated service providers directly involved in delivering your account services.
pk354 processes your personal data for specific, defined purposes. We do not process personal data in ways that are incompatible with the purpose for which it was originally collected. Our primary processing purposes are:
pk354 processes your personal data on one or more of the following legal bases, as applicable to each processing activity:
For any specific processing activity, pk354 will rely on the most appropriate legal basis. Where we rely on legitimate interests, we have conducted and documented a balancing test to confirm that your interests and fundamental rights do not override our legitimate purpose.
pk354 does not sell, rent, or trade your personal data to third parties for their own marketing purposes. Your data is shared only where strictly necessary and only with the following categories of recipients:
We share necessary transaction data with our payment partners — including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and the Visa and Mastercard networks — to process your deposits and withdrawals. Each payment provider operates under their own privacy policy and applicable financial services regulations.
To fulfil our KYC obligations, we share identity documents and personal details with accredited identity verification service providers. These providers are contractually bound to use your data solely for the purpose of verifying your identity on pk354's behalf and to maintain data security standards equivalent to or exceeding our own.
pk354 may be legally required to disclose personal data to our gaming licence authority, financial intelligence units, or law enforcement agencies in connection with regulatory reporting obligations, AML investigations, or lawful requests pursuant to applicable legal processes. Such disclosures are made only to the extent legally required.
pk354 uses third-party infrastructure providers for hosting, database management, and platform delivery. These providers act as data processors under contractual data processing agreements and are permitted to process your data only on pk354's documented instructions.
Under no circumstances does pk354 share your personal data with advertisers, data brokers, or unaffiliated third parties for marketing, profiling, or commercial exploitation. Your data is a tool for delivering your account services — nothing more.
pk354 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by our regulatory obligations, whichever is the longer. The following retention periods apply as a general guide:
| Data Type | Retention Period | Basis |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years post-closure | Regulatory / AML obligation |
| Financial Transaction Records | 7 years from transaction date | Regulatory / AML obligation |
| KYC Documents | Duration of account + 5 years post-closure | Gaming licence requirement |
| Support & Complaint Records | 3 years from resolution | Legitimate interests / dispute resolution |
| Marketing Consent Records | Until consent withdrawn + 1 year | Consent / legal obligation |
| Technical & Session Logs | 13 months from collection | Legitimate interests / security |
On expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with pk354's data disposal procedures. Anonymised data (from which no individual can be identified) may be retained indefinitely for aggregated analytics and platform improvement purposes.
pk354.net uses cookies and similar tracking technologies to deliver a functional, personalised, and secure platform experience. A cookie is a small text file placed on your device when you visit a website. The cookies used on pk354.net fall into the following categories:
These cookies are essential for the platform to function. They enable session management, secure login authentication, account balance display, and in-play betting interface functionality. These cookies cannot be disabled without breaking core platform features.
These cookies collect anonymised data about how visitors use the pk354 platform — which pages are visited most frequently, where users encounter errors, and how navigation flows perform. This data is used exclusively to improve the platform experience and is not linked to your personal identity.
Functional cookies remember your preferences — such as your preferred language, currency display, odds format, and any responsible gaming settings you have configured — so that you do not need to re-enter them on each visit.
You can manage cookie preferences through your browser settings. Most modern browsers allow you to block or delete cookies. Please note that disabling strictly necessary cookies will impair your ability to use the pk354 platform. For full cookie management options, refer to the help documentation for your browser.
pk354 employs a layered security architecture designed to protect your personal and financial data against unauthorised access, disclosure, alteration, or destruction. Our security measures include:
While pk354 takes every reasonable precaution to secure your data, no internet transmission or electronic storage system can be guaranteed 100% secure. You also play a role in account security — never share your pk354 login credentials, and contact our support team immediately if you suspect any unauthorised access to your account.
As a registered pk354 member, you hold the following rights in relation to your personal data. To exercise any of these rights, contact pk354 customer support with your account details and a description of your request.
pk354 will respond to all data rights requests within 30 days of receipt. Where a request is complex or numerous, this period may be extended by up to a further 60 days, and you will be notified of the extension within the initial 30-day period.
The pk354 platform is strictly intended for individuals aged 21 years and above. pk354 does not knowingly collect personal data from any person under the age of 21. Age verification is a mandatory step in the pk354 account registration and KYC process, and accounts suspected of being operated by underage individuals will be suspended immediately pending investigation.
21+ Policy: If pk354 discovers that personal data has been collected from a person under 21 years of age, that data will be deleted immediately, the account will be closed, and any deposits will be returned to the original payment source. If you believe an underage person has registered on pk354, please contact our support team immediately at [email protected].
Parents and guardians are encouraged to make use of parental control software to prevent minors from accessing online gaming platforms. pk354 also supports the use of independent responsible gaming tools and self-exclusion services available through our Responsible Gaming page.
pk354 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, regulatory requirements, or platform functionality. The "Last Updated" date at the top of this Policy will always reflect the most recent revision.
Where a material change is made — one that meaningfully affects how your personal data is used or your rights as a data subject — pk354 will notify registered members via the email address associated with their account prior to the change taking effect. For minor clarifications or administrative updates, the revised Policy will be published on this page without individual notification.
Continued use of the pk354 platform following the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with a revised Policy, you should cease using the platform and may request account closure through pk354 customer support.
If you have questions, concerns, or requests relating to this Privacy Policy or pk354's handling of your personal data, please contact our dedicated support team. We are available 24 hours a day, 7 days a week — including across all time zones in Pakistan, from Karachi to Peshawar.
You may reach pk354 data support via live chat directly from the platform, or by email at: [email protected]
For requests relating to your data rights under Section 10, please include your full registered name and the email address associated with your pk354 account so that we can verify your identity before processing your request. pk354 will never charge a fee for legitimate data rights requests.
All privacy-related queries are acknowledged within 24 hours and fully addressed within 30 days. For urgent account security concerns, please use the live chat feature for the fastest response — available around the clock, every day of the year.
Every member of pk354 deserves to know exactly how their personal data is handled. Here is what we commit to, in plain language.
pk354 never sells, rents, or trades your personal data to third-party advertisers or data brokers — not now, not ever. Your information is used only to deliver your account services.
Every data transmission between your device and pk354.net is protected by industry-standard 256-bit SSL encryption. Your login credentials, payment details, and personal data travel securely.
Access, correct, delete, or export your data at any time. pk354 responds to all data rights requests within 30 days, with zero fees charged for legitimate requests.
Your PKR balance is held in a segregated account entirely separate from pk354's operational funds — a requirement of our international gaming licence that protects your money at all times.
pk354 collects only the data strictly necessary to deliver your services and meet regulatory obligations. We do not request information beyond what is needed for your account.
Our platform and data infrastructure undergo regular independent security assessments. As an internationally licensed operator, pk354 is subject to ongoing compliance oversight and data protection audits.
Now that you understand how we protect your data, explore everything pk354 has to offer — secure sports betting, live casino, and premium slots for players across Pakistan.
By using pk354 you confirm you are 21+ and have read this Privacy Policy. Please gamble responsibly.